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The website escampig2010.phy.bg.ac.rs had the following on the homepage, "The 20th European Conference on the Atomic and Molecular Physics of Ionized Gases ESCAMPIG XX is organized by the Institute of Physics." I analyzed that the website said " The conference will take place in Novi Sad, Serbia, on July 13 - 17, 2010, beginning with a welcome reception on Tuesday evening, July the 13." They also stated " And ending with a workshop on Saturday afternoon, July the 17. The first ESCAMPIG was organized in Versailles from 3. Post-conference website contains all accepted abstracts submitted to the conference." The meta header had Escampig as the first search term. This keyword was followed by Physics, Ionised Gases, and Atomic and Molecular Physics which isn't as important as Escampig. The other words they used was Europe. EU is also included but will not be viewed by search crawlers.